Wednesday, March 23, 2011

Spotted: ELF Beauty Encyclopedia Dupe

Just spotted these eye shadow palette at Forever 21 that looks exactly like the ELF Beauty Encyclopedia. If you guys don't know, Forever 21 has a makeup line called Love and Beauty. I've only seen it in person at the store, and the line looks really cute...cute packaging and very girly.

The palette is called The Beauty Journal and just like the ELF Beauty Encyclopedia, it looks like a book with 12 eye shadows, a small eye liner, sponge tip applicator, mirror and a how to guide on the right panel. The only thing missing are the cream shadows at the bottom. The palette retails for $6.80 while ELF Encyclopedia is $5. There's not much difference with the price, but I prefer the $5 just because I'm a cheap-o!















Have you ever tried anything from the Love and Beauty makeup line? 


18 comments:

  1. I have one of their little eyeshadow palettes when Love & Beauty first came out but I noticed all those bad ingredients in their cosmetics... more than usual. I prefer to the $5 palette too :D

    ReplyDelete
  2. I saw it online and intended to pick it up yesterday while I was at the mall but there is always a huge line to pay at my F21 so I skip it :S

    ReplyDelete
  3. I also saw this the other day! And I thought the same thing, they look VERY similar to the ELF palettes. I've never tried anything from Love and Beauty, but I used to really want to get one of the big kabuki brushes that are white with pink tips!

    ReplyDelete
  4. I'm pretty sure Forever21 worked with ELF to make their love & beauty line using elf products. Especially with the price increase for the Love&Beauty line, they need to make their profit somewhere. But that's just what I think, since F21 also came out with the eyebrow kit, the blushes, and several other items that ELF produces. Really do appreciate all your reviews Becky!

    ReplyDelete
  5. I love these !!!I have the collection !!you should go to my page sometimes elf puts a sale like all 3 for 10 bucks !! you should check it out

    ReplyDelete
  6. I've read somewhere that ELF and Love & Beauty have the same Manufacturer. That probably explains why they have very similar products.

    ReplyDelete
  7. gosh, I didn't even know, Forever 21 has their own makeup line now. hmm, interesting.

    You should do a review about it after long hours of wearing it. :D

    ReplyDelete
  8. Oh wow, this is a major ELF dupe! Interesting find though! Ah yes, I totally agree with you...ELF for the win! :D

    ReplyDelete
  9. Haha, I think it's so silly to find complete dupes for cheap makeup and sell it for more :P

    ReplyDelete
  10. well, although we have forever21 here now. i am still not able to visit that place because its kinda far from where i live.

    but, judging from the photo you took. its cool. it has all the neutral colors that every girl would love.

    ReplyDelete
  11. They look so similar! For the price I would still go for the Elf one and you get more products!

    ReplyDelete
  12. Unfortunately I have never seen makeup at the F21s in Toronto but will keep a look out!

    ReplyDelete
  13. WOW!! It's really similar!!!
    We don't have F21 in here :(
    Kisses Becky.

    ReplyDelete
  14. This comment has been removed by a blog administrator.

    ReplyDelete
  15. Holy crap, it looks exactly like the ELF one... I have one. I think I'd really rather get the ELF again (if I would ever need to!) than this...wow.

    ReplyDelete
  16. thanks for the comment hun! :D i wish elf was more readily available where i am! :(

    ReplyDelete
  17. Thanks! -the colors are really cute, I just wonder how the color payoff is.
    I actually like love & beauty nail polish from Forever 21, although its cheap so you get what you pay for (;

    ReplyDelete