Friday, August 23, 2013

Real Beauty: Celebrating Imperfections (Guest Post)

Hey loves, here is an article by Lisa Hunt talking about celebrating imperfections. I hope you guys find it informative and helpful. 

Real Beauty: Celebrating Imperfections

There are huge numbers of beauty products on the market that claim to help cover up blemishes, help skin to look bright and enhance various features. However, the pressure has been mounting on the beauty industry to start celebrating imperfections rather than making people feel like they must always cover them up. Imperfections are, after all, what make a person individual, unique… and human.
There has been a rise in the number of campaigns aimed at targeting fashion and beauty magazines’ use of airbrushing and Photoshopping. Campaigners argue that beauty is as much about personal values and beliefs as it is about perfecting a certain look.

Thought-provoking campaigns
Dove is one such company that has campaigned on behalf of “real beauty” for a decade. The cosmetics company has now gone a step further by creating an app that reverts Photoshopped images of models and celebrities back to their “natural” state. It comes with the message ‘Don’t manipulate our perceptions of real beauty’. Dove also played a trick on the people that manipulate images – the creative directors, art directors and editors in the fashion and beauty world. It took them to a free download of what appeared to offer a skin brightening feature for photos. When the user downloaded it, the software actually reverted the image they were changing back to its original form. Dove’s other recent video, released this year, is now the most viewed ever on YouTube; it’s a sketching experiment in which women are asked to describe themselves to an artist who can’t see them. The artist then draws what he thinks they look like from their description. Then, that same person is described to the artist by another person that they recently met. The artist then sketches the person based on the other person’s description. The result is that the latter always results in a more “beautiful” and complementary picture.

Barbie’s time is up
The days of the Barbie doll appear now to be numbered; earlier this year, shopping and lifestyle brand, Refinery 29, issued a campaign highlighting the health problems Barbie would have in real life due to the proportions of the size of her body, and compared them to those of an average woman in the United States. It also released photos of a new Barbie – one without any make-up, and with braces on her (slightly stained) teeth. The campaign ended up going viral, and highlighted the fact that Barbie’s perceived beauty is neither healthy, realistic – nor even possible.

It’s not just women…
It is inevitable that everyone will have to deal with changing looks as they age; for women, it’s wrinkles and grey hair, and for men it’s hair loss that is among the main bug bears. This new trend for celebrating imperfections isn’t likely to change the habits of a lifetime of these image conscious people overnight; this trend now needs to evolve into a long-term change that is practiced by the fashion and beauty industries. It’s not just women that have felt the pressure to look perfect. Men, too, spend millions each year on anti hair loss treatments and products. Hair loss is such a pertinent issue for men that there is now a big industry built around trying to find the best chemicals to prevent hair loss. This issue can be just as baffling for a man as choosing the right foundation is for a woman; knowing what works and what doesn’t is something they usually have to discover through trial and error. Men will no doubt be as equally welcoming of the new ‘natural beauty’ trend as women will be.

Celebrity support
There also seems to be an influx of celebrities that support the call to embrace natural beauty; many top actresses and singers have taken to the likes of social media to post photos of themselves without any make-up. These have included Hollywood actresses Kristen Stewart and Jessica Chastain, as well as teen pop idol Demi Lovato.

On the catwalk
There was a considerable lack of make-up present on the catwalk for Autumn/Winter 2013-14. New York’s shows were a pioneer of this trend; renowned designers such as Edun and Suno paraded the bare beauty look, with models donning messy hair, minimal foundation and an absence of mascara.
Although make-up is great fun and a much-loved form of self-expression, this new natural beauty trend is giving the industry a new sense of direction; as women think ahead to stocking the winter make-up bag, they can rest assured that the natural and unkempt look is definitely in – and is something to be celebrated through the products they choose.

1 comment:

  1. I like the information in the above post. Also, women are more concerned about whitening their intimate areas and fortunately there are a lot of products available on the market.